How to Differentiate Your Business in a Saturated Market
How do you differentiate your business in a crowded market?
How do you differentiate your business in a crowded market?
I was asked this question recently on the Boost Your Biology podcast, and I couldn’t help but think of Renee Maurborgne and W. Chan Kim’s influential Blue Ocean Strategy theory and book.
In it, the authors make a case for capturing uncontested market space, creating new demand and making the comp…